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The work of London-based, Persian-born interior designer Alidad is the realization of a fantasy of splendor in elegant brocade and rich damask. Award-winning interior designer Alidad is renowned for creating interiors of great comfort, elegance, richness, and color. His work is associated with the exacting use of intricately patterned antique and modern textiles, upholstered furniture, and a high quality of craftsmanship. This book presents in a refreshing fashion his unique philosophy, which provides for an exciting and intelligent alternative to the ubiquitous and thin-blooded Minimalism of recent years, and offers a compelling visual survey of his completed projects. From apartments in London and Paris, and villas in Beirut and Kuwait, to seaside homes in Sardinia and Cornwall, the work of Alidad is as a resplendent tapestry, sewn through with colour upon colour and texture on texture. It is the glowing creation of an artist with an unerring sense for beauty. A final chapter illustrates Alidad’s approach to the practical issues of interior decoration, from architectural alteration and furniture design to the choosing of appropriate textiles, and serves the reader as an intimate resource and an entry into the secrets of evocative design.

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