Build Your Sales Tribe is a manual for navigating this change and bringing your business into the future.
It is based on a fundamental tenet: if you don t have a solid commercial approach, scaling a business is near impossible. In the Information Age, generalist salespeople for simple sales , those used by most business-to-consumer (B2C) and some business-to-business (B2B) organisations, are becoming redundant. Businesses need the right approach to more complex sales one that has value for both the buyer and seller.
