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Data: A Guide to Humans



Data: A Guide to Humans will help you understand how to properly exploit data, why this is so important, and how companies and governments are currently using data.

It makes a compelling case for empathy as the crucial factor in elevating our understanding of data to something which can make a lasting and essential contribution to your business, your life and maybe even the world.

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Publishers Group UK (PGUK) offers sales, marketing and distribution services to publishers from the USA, Europe and the UK. Our sales team sells to all chain and independent booksellers in the UK plus online retailers, gift shops, boutiques and fashion outlets, museums and galleries, professional bodies and institutions of all kinds.

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